Previously, she had collaborated with MAC Cosmetics, as well as released 10 fragrances via Parlux Ltd, but Fenty Beauty was her first solo cosmetics brand. Rihanna launched Fenty Beauty in 2017, when she was 29 years old. ![]() Fenty Beauty was among these new trademarks. In June 2013, Rihanna trademarked her surname, Fenty, for use on various products, leading to speculation that she would begin working on endeavors other than her music. The inclusion of Fenty Beauty concealer includes 50 shades, offering a wide variety for all skin types. The original foundation launch included 40 shades, and has since expanded to 50. ![]() Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became high-demand upon first release. Fenty Beauty (stylized as FEИTY BEAUTY) is a cosmetics brand by Rihanna, that was launched on September 8, 2017.
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